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Regional Winners
If you place first or merit at regional competition and score above the minimum point standard, you are eligible to advance to the national competition. The NAMA office will contact you by February 1, 2008, if you are eligible for advancement. To advance your entries, visit www.nama.org/amc/advance.htm.
For an Adobe .PDF version of the Region IV Winners click here.
Merit Winners |
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Cat. # |
Category Name |
Company |
Agency |
Entry Title |
1 |
Multi-Media Campaigns-Local | GROWMARK, Inc. | Rhea & Kaiser Marketing Communications | FS Seed Ad Campaign |
2 |
Multi-Media Campaigns-Regional | Bayer CropScience LP | Rhea & Kaiser Marketing Communications | Provost Awareness Campaign |
3 |
Multi-Media Campaigns-National | Bayer CropScience | Rhea & Kaiser Marketing Communications | Liberty -- Break the Resistance Campaign |
4 |
New Product Introduction | Bovance | Filament Marketing & Distillery Design Studio | Bovance Brand Launch |
5 |
Producer or Company-Funded Advertising Campaigns | Wisconsin Milk Marketing Board, Inc. | Stephan & Brady, Inc. | Grate Cheese. Period |
6 |
Spreads, single | Bayer CropScience | Rhea & Kaiser Marketing Communications | Liberty -- Break the Resistance Spread Ad |
8 |
Single Page Ads, single entry | Bayer CropScience LP | Rhea & Kaiser Marketing Communications | Aeris Print Ad |
9 |
Single Page Ads, series | Case IH | Colle+McVoy | Case IH Productivity Campaign |
10 |
Less Than Page Ads, singe entry | Engineered Storage Products Company | OPEN ROADS | Harvestore - Faster than a speeding payloader |
12 |
Trade Ads, single entry | John Deere Risk Protection | Bader Rutter & Associates | The Rules Have Changed |
14 |
Unique Print Advertising | Bayer CropScience LP | Rhea & Kaiser Marketing Communications | Aeris Print Insert |
15 |
Radio-single | Bayer CropScience | Rhea & Kaiser Marketing Communications | oncho -- "Coach Radio Spot |
16 |
Radio-series | GROWMARK, Inc. | Rhea & Kaiser Marketing Communications | FS Seed Radio |
17 |
Television-single or series | Childhood Agricultural Safety Network | The Gunter Agency | Bury A Tradition TV |
18 |
Audio Visual Presentations-to farmers ranchers, growers | Mycogen Seeds | Bader Rutter & Associates | Silage Testimonial DVD |
22 |
Direct Mail-farmer directed - flat | Bayer CropScience LP | Rhea & Kaiser Marketing Communications | Provost Direct Mail |
23 |
Direct Mail-farmer directed - three-dimensional | Dow AgroSciences | Bader Rutter & Associates | WideMatch Herbicide Direct Mail |
24 |
Direct Mail-directed to dealers, distributors or sales reps-flat | Dow AgroSciences | Bader Rutter & Associates | Pole Position Launch Mailing Invitation |
27 |
Customer Brochures, Catalogs-farmer directed-single | Illinois Soybean Association | McDaniels Marketing Communications | Illinois Soybean Aquaculture Brochure |
29 |
Brochures, Catalogs-directed to dealers, distributors or sales reps | LG Seeds | Simantel Group | LG Seeds Site Seller Brochure |
30 |
Point-of-Purchase Materials | Case IH | Colle+McVoy | Get Red Dealer POP |
31 |
Exhibits | Bayer CropScience | Rhea & Kaiser Marketing Communications | Commodity Classic exhibit |
32 |
Premium/Specialties | Case IH | Morgan&Myers | Axial-Flow Combine 30th Anniversary Poster |
33 |
Corporate Identity | Case IH | Morgan&Myers | Biodiesel Ready logo |
34 |
Advertisements | Rhea & Kaiser Marketing Communications | In-house | Excited |
35 |
Other Elements | Hoard's Dairyman | Charleston/Orwig | 2007 Hoard's Dairyman Cow Judging Contest Poster |
38 |
Public Affairs/issues management | Smithfield Foods, Inc. | Charleston/Orwig | Learners to Leaders program |
41 |
News or Feature Article | Archer Daniels Midland Company | Kenna B. Rathai Communications | Oil Options for Deep-Fat Frying |
43 |
News Release | Case IH | Morgan&Myers | Steiger and Magnum Reach Landmark Anniversaries |
44 |
Events - customer events | Mycogen Seeds | Bader Rutter & Associates | Western Dairy Management Conference |
46 |
Company & Association Newsletters - external-farmers, growers & ranchers | Michigan Farm Bureau | In-house | Michigan Farm News |
48 |
Company & Association Magazines - external | GreenStone Farm Credit Services | In-house | Partners |
50 |
Company Publications - annual report | Foremost Farms USA | Morgan&Myers | 006 Annual Report "Long-term vision. Long-term success. |
53 |
Interactive Marketing Tools | Dow AgroSciences | Bader Rutter & Associates | http://www.dowagro.com/herculex /hercquiz/ Login code:5000 Select seminar to complete, enter your email address |
55 |
Internet Web Site - educational focus, directed to consumers | Wisconsin Milk Marketing Board, Inc. | Stephan & Brady, Inc. | www.eatcurds.com |
56 |
Companion Animal Advertising Campaign | Pfizer Animal Health | Rhea & Kaiser Marketing Communications | Auburn Campaign |
57 |
Turf & Ornamental Advertising Campaign | Caterpillar Inc. | Rhea & Kaiser Marketing Communications | Eat My Dust Campaign |
60 |
Companion Animal Campaign Element | Heska Corp. | Stephens & Associates Advertising | Heska Bulk Allergen Introduction |
First Place Winners |
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Cat. # |
Category Name |
Company |
Agency |
Entry Title |
1 |
Multi-Media Campaigns-Local | Farm Credit Services of Mid-America | Colle+McVoy | Silver Linings Crop Insurance Campaign |
2 |
Multi-Media Campaigns-Regional | Engineered Storage Products Company | OPEN ROADS | 2007 Harvestore Campaign |
3 |
Multi-Media Campaigns-National | Dow AgroSciences | Bader Rutter & Associates | Mycogen® Grain Corn Campaign |
4 |
New Product Introduction | Bayer CropScience LP | Rhea & Kaiser Marketing Communications | Aeris Campaign |
5 |
Producer or Company-Funded Advertising Campaigns | Wisconsin Milk Marketing Board, Inc. | Stephan & Brady, Inc. | Show Us Your Spots! |
6 |
Spreads, single | Dow AgroSciences | Bader Rutter & Associates | Delegate Insecticide Pome Fruit Advertising |
7 |
Spreads, series | Case IH | Colle+McVoy | Case IH Productivity Campaign |
8 |
Single Page Ads, single entry | Dow AgroSciences | Bader Rutter & Associates | Enable Fungicide Sugarbeet Advertising |
9 |
Single Page Ads, series | Farm Credit Services of Mid-America | Colle+McVoy | Part-Time Farmer Print Campaign |
10 |
Less Than Page Ads, singe entry | GreenStone Farm Credit Services | In-house | Green with Envy Rate Promotion |
11 |
Less Than Page Ads, series | Lallemand Animal Nutrition | OPEN ROADS | Biotal Ad Series |
12 |
Trade Ads, single entry | Dow AgroSciences | Bader Rutter & Associates | Durango® DMA® Herbicide Launch Ag Retailer Print Ad |
14 |
Unique Print Advertising | Dow AgroSciences | Bader Rutter & Associates | Radiant Insecticide Belly Band and Print Advertising |
15 |
Radio-single | Bayer CropScience LP | Rhea & Kaiser Marketing Communications | Aeris Radio |
16 |
Radio-series | Dow AgroSciences | Bader Rutter & Associates | SureStart® Herbicide Launch Radio Series |
17 |
Television-single or series | Dow AgroSciences | Bader Rutter & Associates | Mycogen® Grain Corn TV |
18 |
Audio Visual Presentations-to farmers ranchers, growers | Dairy Management Inc. | The Integer Group | 2006 Annual Meeting Video |
19 |
Audio Visual Presentations-dealers, distributors, sales reps | Engineered Storage Products Company | OPEN ROADS | Right Now! Meeting Opener |
21 |
Digital Presentations | Bayer CropScience | Rhea & Kaiser Marketing Communications | Laudis -- Pre-Launch Internal Training CD |
22 |
Direct Mail-farmer directed - flat | Merial Limited | Bader Rutter & Associates | TETRADURE BRD Producer Mailer |
23 |
Direct Mail-farmer directed - three-dimensional | LG Seeds | Simantel Group | LG Seeds RPM prospect mailer campaign |
24 |
Direct Mail-directed to dealers, distributors or sales reps-flat | Bovance | Filament Marketing & Distillery Design Studio | Bovance Launch Media Mailer |
25 |
Direct Mail-directed to dealers, distributors or sales reps-three dimensional | Central Life Sciences | Celtic Marketing, Inc. | Purina Dealer Kit |
26 |
Billboards or Other Outdoor | Bayer CropScience LP | Rhea & Kaiser Marketing Communications | Stance Outdoor |
27 |
Customer Brochures, Catalogs-farmer directed-single | Dairy Management Inc. | The Integer Group | Key Message Flipbook |
28 |
Customer Brochures, Catalogs-farmer directed-series | Syngenta Crop Protection | Gibbs & Soell Public Relations | Axial Regionalized Sell Sheets |
29 |
Brochures, Catalogs-directed to dealers, distributors or sales reps | LG Seeds | Simantel Group | LG Seeds 2007 / 2008 Seed Guide |
30 |
Point-of-Purchase Materials | Dow AgroSciences | Bader Rutter & Associates | CleanWave Herbicide Point of Purchase Display |
31 |
Exhibits | Case IH & CNH Capital | In-house | Farm Progress Show exhibit |
32 |
Premium/Specialties | Case IH | Morgan&Myers | Anniversary Poster Series |
33 |
Corporate Identity | Bovance | Filament Marketing & Distillery Design Studio | Bovance Corporate Logo |
34 |
Advertisements | Hoard's Dairyman | Charleston/Orwig | 2007 Cow Judging Contest Ad |
35 |
Other Elements | Hoard's Dairyman | Charleston/Orwig | The Dairy Man campaign |
37 |
Media Relations | Dairy Management Inc. | The Integer Group | Dairy Farmer Image Media Kit |
38 |
Public Affairs/issues management | Childhood Agricultural Safety Network | The Gunter Agency | It's Easier To Bury A Tradition |
41 |
News or Feature Article | Michigan Farm Bureau | In-house | Life and death and life for a barn |
43 |
News Release | Bayer CropScience | Rhea & Kaiser Marketing Communications | Herbicide resistance |
44 |
Events - customer events | Syngenta | Gibbs & Soell | 2007 Syngenta Learning Centers |
45 |
Events - internal events | Case IH | Morgan&Myers / ThomasWerks Creative Leadership / Gavel International | 2007 Case IH Dealer Business Meeting - Feel It |
46 |
Company & Association Newsletters - external-farmers, growers & ranchers | Bayer CropScience | Rhea & Kaiser Marketing Communications | Ignite Hot Sheet |
48 |
Company & Association Magazines - external | Case IH | Cygnus Business Media | Farm Forum |
50 |
Company Publications - annual report | Progressive Agriculture Foundation | Morgan&Myers | Progressive Agriculture Annual Report |
51 |
Broadcast News | Dairy Management Inc. | The Integer Group | 2007 Audio Feeds |
52 |
Electronic Publications | Dow AgroSciences | Bader Rutter & Associates | HERCULEX Connection |
53 |
Interactive Marketing Tools | Syngenta Crop Protection | Gibbs & Soell Public Relations | Syngenta Media Webinar Series |
54 |
Internet Web Site - directed to farmers, growers or ranchers | John Deere Ottumwa Works | OPEN ROADS | http://www.haymasters.com |
55 |
Internet Web Site - educational focus, directed to consumers | CNH Case New Holland | Morgan&Myers | www.cnhtrade.com |
56 |
Companion Animal Advertising Campaign | CareCredit | Stephens & Associates Advertising | CareCredit Rhyme Campaign |
57 |
Turf & Ornamental Advertising Campaign | Dow AgroSciences | Bader Rutter & Associates | Rock the Weeds Tour |
58 |
Companion Animal Public Relations Campaign | Merial Limited | Bader Rutter & Associates | Melanoma Launch |
59 |
Turf & Ornamental Public Relations Campaign | Dow AgroSciences LLC | Bader Rutter & Associates | 2007 Press Day |
60 |
Companion Animal Campaign Element | Kemin Nutrisurance | Stephens & Associates Advertising | Kemin - Fresh Solutions |
61 |
Turf & Ornamental Campaign Element | Caterpillar Inc. | Rhea & Kaiser Marketing Communications | C-Series Landscaping Print Ad |