The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

2017 Full Throttle Conference

Tuesday, September 19

8:00 a.m. – 4:00 p.m.
Badger Ag Tour (optional)

Join the Badger NAMA Chapter as they host the 2017 Fall Conference Ag Tour. 

Click here for the full schedule. The cost for this tour is $75. 

5:00 – 7:00 p.m.
Welcome Reception on the Green
Sponsored by Brownfield Ag News
Whether you’re returning from the Ag Tour or just arriving in town, join your friends and colleagues at a welcome reception to start the Fall Conference right. This reception will take place on the green space and sculpture garden at the hotel. 

Wednesday, September 20

8:30 – 9:30 a.m.
ABEF Board Meeting

10:00 – 11:00 a.m. 
NAMA Board Meeting

10:00 – 11:00 a.m.
Pre-Conference Workshop
Zombies, Babies & Bacon: What Your Customers Want… That You’re Not Giving Them
Brian Carter

Data is changing how we market, sell and serve customers. We can identify our most passionate customer segments and what most excites each. Using this info boosts engagement, sales and loyalty. PayPal customers love The Walking Dead, so they created a video about PayPal and Zombies. It’s now their most watched, liked and shared video ever. DirectBuy found its customers were most likely to buy when shown ugly red and brown furniture, not clean white modern furniture. Carl’s Jr.’s online ads featuring bacon tripled their results, due to how much their customers love bacon. Based on his forthcoming book, Brian shares more stories and teaches a proven process for maximizing marketing, sales and customer service results.

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.

Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.

11:00 a.m. – 12:30 p.m.
Welcome Luncheon
The Talk Vs The Truth
Kim Bremmer
Sponsored by NAFB

Consumers are focused on key marketing terms driving their food purchase decisions. As agri-marketers, you have the opportunity to help connect the truth to overused, over-hyped buzzwords. Kim Bremmer is a vocal champion of agriculture everywhere she goes, from the grocery store to the airport. Her true passion is sharing the REAL story of agriculture with everyday consumers.

Kim grew up as a farm girl and is a mother of two, graduate of UW-Madison and was a dairy nutritionist for 15 years. Kim founded Ag Inspirations with a mission to inspire farmers to tell their stories, connect people to where their food comes from, and represent the great success of American agriculture. She is the Wisconsin State Coordinator for Common Ground, a national movement of farm women who share information about farming and the food we grow, a regular contributor on Rural Route radio, and the President of Wisconsin Women for Agriculture.

Open to all attendees.

1:00 – 2:30 p.m.
Keynote Session
The Biggest Bang for Your Buck: How to Maximize Your Marketing Profits
Brian Carter

There are eight major social platforms, plus Google, Bing, email marketing, and funnels… Can you do it all? What’s worth doing? How do you prioritize? Succeeding at viral is hard. What kind of content gets shared? What happens to those who don’t advertise? Which ad platforms are best, how many should you use and how do you budget for them? Which marketing channels are the top companies and marketers using? Which ones are getting the best results? Brian separates the profitable from the wastes of time, the must-do’s from the wait-and-see’s and where to invest your time and money, both now and in the future.

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.

Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.

2:30 – 2:45 p.m.
Break

2:45 – 3:45 p.m.
Breakout Sessions
(Choose from two sessions)

Social Trends (Part 1 of 2 Sessions)
Panelists: Jordan Steinert, Social Media Team Leader, Bader Rutter; Mariah Haberman, Discover Mediaworks TV Host/Producer/Marketing Strategist; and Laura Baranowski, Account Executive, MNI, A Time Inc. Company

Social and digital media is a cornerstone to today’s content consumption, and the usage in production ag marketing is in a steep upward trend. To be relevant, it must be fast, nimble and always changing. Hear what our diverse panel of experts have to say about today’s trends in social media, content and digital marketing.

The Power of You. Building Your Personal Brand.
Diane Roundy

Brands and our interactions with them are powerful. A delightful brand experience brings us back, clamoring for more, while a dismal encounter leaves us searching for something superior. It’s the secret of marketers everywhere.

Have you ever thought about your personal brand?  What do people think of you when your name is mentioned?  When you are considered for that next project, for an award, or a future promotion?  If you wish to get a handle on evaluating and building your personal brand, then this is a presentation that you cannot afford to miss.  

Define and build your personal brand—then watch your individual and professional growth flourish. What is your personal brand?  How would you describe it? Does it stand out? And what does it say to those around you? It’s time to get proactive so your brand doesn’t take on a life of its own.

Diane Roundy serves as Director of Growth and Business Development for Schenck, an accounting and auditing firm with 600 team members located throughout Wisconsin. With 25 years of experience in marketing, Diane holds an MBA from the University of Wisconsin-Oshkosh and an undergraduate degree in Business and Communication from UW-Stevens Point. Diane serves on the Board of Directors for the Green Bay Packers (Chairperson of Community Relations) and Denmark State Bank (Co-Chairman of the Board and Chair of Risk). She has served as President of The Women’s Fund, Advertising Federation, Management Women, the De Pere Business Association, and past Board Member (Chair of Fund Development) of the Girl Scouts of the Northwestern Great Lakes.

3:45 – 4:00 p.m.
Break 

4:00 – 5:00 p.m.
Breakout Sessions
(Choose from two sessions)

Data Decoded (Part 2 of 2 Sessions)
Panelists: Laura Baranowski, Account Executive, MNI, A Time Inc. Company; Vicki Brakl, VP, Marketing, MNI, A Time Inc. Company; and Heather Hein, VP, Sales, MNI, A Time Inc. Company 

Data, data – it’s everywhere and can be gleaned pretty much anywhere these days. But what’s the right data for your business? Learn about the various types of data and targeting tools that can help you harness the right insights to build highly effective and efficient marketing efforts — that deliver the ROI you need.

Consumer Food Trends: How to Go Viral
Suzanne Fanning. VP of National Product Communications, Wisconsin Milk Marketing Board

92% of consumers believe what they hear from friends and family over all forms of advertising. This session will provide principles and case studies on how the biggest brands and the smallest non-profits are driving consumer conversations to maximize their business results. Walk away understanding how you can harness the power of consumer conversations.

5:00 – 7:00 p.m.
Networking Reception
Sponsored by Bader Rutter
We’re taking the reception offsite to the new offices of Bader Rutter. Transportation will be departing from the lobby and will run on a loop to get you there and back.

Thursday, September 21

8:00 – 8:30 a.m.
Breakfast
Sponsored by Rhea + Kaiser

8:30 – 10:00 a.m.
General Session
The Future of Work is Now – Are You Ready?
Cheryl Cran

In this keynote Cheryl Cran provides insight, ideas and strategies on how to work effectively with a multi-generational team. This is not a keynote about generic generations information- this is about the ‘how to’ of working strategically with each other and how the generations can focus on the future and results.

For the first time, three highly influential generations have the opportunity to make a major impact together on business. As we head towards the year 2020, the next decade of business success requires companies with aligned teams, aligned focus and engaged employees. This keynote is based on Cheryl’s recently released book 101 Ways to Make Generations X, Y & Zoomers Happy at Work.

You will leave this session with:

  • Case studies of effective ways to maximize the skills of each generation 
  • Examples from high performing organizations on what they are doing to keep Gen X, Y and Zoomers happy (together!) at work in fast paced and constant change environments
  • 3 specific tips on how to lead and harness the intelligence of each generation especially when dealing with change and renewed focus
  • Leadership strategies for increasing a focus on results and team success

Cheryl Cran believes that everyone is a leader AND the future of work requires leaders just like you! Cheryl is honored to work with and for global brands such as AT&T, Kaiser Permanente, Gartner, TEDX, Bell, Mass Mutual, Manulife, and more. She also works with small to midsized firms including professional practices, tech firms and more. Cheryl Cran provides leaders and teams change leadership skills to lead with 2020 vision and tools to build the future workplace today. Cheryl’s research into the future of work, change leadership, technology innovation and generations impact provides data and strategies to help leaders drive transformation in a fast paced world and to create the future workplace TODAY! 

An internationally renowned consultant and keynote speaker for twenty years, she has worked with hundreds of industries, in dozens of countries and with thousands of audiences worldwide to work with leaders on how to more effectively lead in these rapid times of fast paced change, increase innovation capabilities, build enhanced agility for individuals and to ultimately help organizations be adaptive and iconic leaders in their industries. 

She is the author of six books including the newest, The Art of Change Leadership – Driving Transformation In a Fast Paced World (Wiley) being released in Fall 2015. Her bestselling, “101 Ways to Make Generations X, Y and Zoomers Happy at Work” is a global success and “Leadership Mastery in the Digital Age”. Cheryl has been awarded the Global Consultant of the Year in 2014 by TMI Global and is the Past President of the Global Speakers Federation. In 2012 she was inducted into the Canadian Speaker Hall of Fame. An American speakers bureau named Cheryl as one of the top female keynote speakers in North America. 

Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners.
PDA Awards sponsored by Farm Progress

10:00 – 10:15 a.m.
Break 

10:15 – 11:15 a.m.
Breakout Sessions
(Choose from two sessions) 

Retailer Panel: The Rural Backbone of Agriculture
Moderator: Rhonda Brooks, Editor of AgPro, Farm Journal Media

Ag Retailers come in all shapes and sizes, but one thing is constant they are all the backbone of the rural agricultural landscape. Hear from experts who work with producers from the largest farmers to the backyard hobbiest on their challenges, opportunities and why they love what they do.

Consumer Food Trends: How to Go Viral
Suzanne Fanning. VP of National Product Communications, Wisconsin Milk Marketing Board

92% of consumers believe what they hear from friends and family over all forms of advertising. This session will provide principles and case studies on how the biggest brands and the smallest non-profits are driving consumer conversations to maximize their business results. Walk away understanding how you can harness the power of consumer conversations.

11:30 a.m. – 1:00 p.m.
Closing Luncheon Session
Through the Lens of a Leader

End your Fall Conference experience with a view of major challenges and a forecast for what lies ahead from a local Wisconsin marketing executive.