The NAMA Fall Conference

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NAMA FALL CONFERENCE

September 16 - 17 • Chicago, Illinois

Chicago Ag Tour September 15

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About the Conference

About the Conference

Growing to Greater Heights
NAMA 2014 Fall Conference

There’s no reason to let an entire year go by without your next dose of agri-marketing education and networking. Get to Chicago this September for the NAMA Fall Conference and get one last round of breakout sessions, updates on trends and the chance to connect with your agri-marketing colleagues.

The NAMA Fall Conference grows bigger every year and it’s not hard to see why. Great location. Drilled down breakouts that get to the heart of the issues on the table. It’s everything you love about the Agri-Marketing Conference with a little extra emphasis on personal and professional development.

This year we’re pushing the conversation further. Social media crisis planning. Technology’s impact on your customers’ expectations of real-time communication. Getting smart about data and content’s role in your marketing plan.

Plus you’ll learn how develop knockout webinars, powerpoints and borrow from Greek philosophers and Hollywood to become a better presenter. Trust us.

NAMA is taking your agri-marketing career to new heights in the Windy City!

Keynote Speakers

Here is the full list of speakers at the NAMA Fall Conference

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Steve Hughes
Hit Your Stride, LLC
Steve Hughes is the founder and President of Hit Your Stride, LLC and his mission is to help people look and sound smart when they talk. He is the author of Dazzle Me: Captivate and Win Over Any Audience and he has appeared on NPR, BBC Radio and BusinessWeek.
Prior to launching his own business, he spent 12 years in advertising and PR and was a managing partner at a 50-person ad agency.
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Jon Petz
Jon Petz is an engagement expert whose clients include the US Air Force, IBM, T-Mobile, AT&T, Marriott, Cardinal Health, Accenture, Nationwide Insurance, Walmart, ABC, Deloitte, Aflac and JP Morgan Chase, Honda, FOX and Goodyear.
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Bob Langert
McDonald's
Bob leads McDonald’s global sustainability efforts, working with McDonald’s system to grow our business by making a positive difference in society. McDonald’s has Five Sustainability Pillars: Food, Sourcing, Community, People and Planet. He and his team collaborate with internal leadership to integrate sustainability in day-to-day operations and decision-making. Bob’s team is responsible for ongoing sustainability reporting and works with a variety of external stakeholders.
Bob joined McDonald’s system in 1983, with management positions in logistics and packaging purchasing in the 80s. In the 90s, he had responsibilities for the environment, energy management, animal welfare, Ronald McDonald Children’s Charities and emerging issues’ management.
Bob has a Masters Degree in Business from Northwestern University, Evanston, Illinois, and a BA from Lewis University, Romeoville, IL.


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Jay Truitt
Policy Solutions
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Jessica Best
emfluence
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Chad Colby
Encore Group
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Mark Sneider
RSW/US and RSW/AgencySearch

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Todd Kohout
Infinity Direct
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Jamie Rule
HLK
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Matt Anselm
HLK
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Kjersti Hanneman
Colle+McVoy

Conference Program

It's a three-day event that includes workshops and networking time.

12:00 pm - 9:00 pm

Chicago Ag Tour (optional)

Farm to Plate at Fair Oaks Farms

Transparency, transparency, transparency. It’s more than a buzzword at Fair Oaks Farms where they are redefining farm-to-plate and providing visitors with an agricultural experience like no other.

Located in northwestern Indiana, just a short bus ride from Chicago, Fair Oaks hosts hundreds of thousands of visitors annually, giving them a look, and now a taste, as to what modern agriculture is all about.

As part of the fall tour, the Chicago NAMA chapter has coordinated a visit to Fair Oaks Farms. Upon arrival, you’ll stop at the visitor center where interactive displays provide a hands-on perspective of the dairy industry.

After that, it’s out to the 30,000 cow dairy to see the cows, learn how the cows are cared for and visit the rotary milking parlor to learn about this unique milking technology.

Methane digesters handle all associated waste from the farm and you’ll learn all about it and how the energy generated is used to power the buses you’ll be riding in as well as all the farm equipment.

Next stop is the new Pig Adventure at Fair Oaks Farms. Our group will be given a private tour of the interactive displays and view the gestation and farrowing operations of this 2,500 commercial operation from the observation deck.

Then it’s off to the new Farmhouse Restaurant, Bakery and Farmers Market at Fair Oaks Farms where you’ll have the opportunity to tour the kitchen and interact with the team of chefs. Located on site, this impressive new facility is truly redefining local food production, serving food produced on site that is prepared in its completely viewable kitchen.

Following dinner, participate in a short panel discussion on new research out of Purdue University that explores how—and if—experiences like those at Fair Oaks Farms are reshaping consumer perceptions of “big ag.” You’ll also hear about the new crop center that is coming to Fair Oaks and plans for poultry, beef, aquaculture as well as a hotel and farm-themed waterpark.

Note: Lunch & Dinner will be provided.

10:00 am - 11:00 am

NAMA Board of Directors' Meeting

11:00 am - 12:30 pm

ABEF Board Meeting

11:00 am - 12:30 pm

Chapter Leader Workshop

10:00 am - 11:00 am

Pre-Conference Workshop

Presenting With Excellence

Steve Hughes

Thirty million PowerPoint presentations are given every day and most of them are painfully boring and grossly ineffective. Remote teams, shrinking timelines and technological advances are making webinars an increasingly popular way to communicate. However, if you approach a webinar the same way you approach a live presentation, your chances of success are limited.

This cutting-edge program will give you the tools you need to make things happen when you’re presenting—through PowerPoint or over the Internet.

  • Present your slides while staying connected to your audience.
  • Incorporate the latest research on attention span and adult learning styles.
  • Leverage the strength of PowerPoint without being dominated by it.
  • Incorporate real-world strategies to keep your webinar attendees engaged.
  • Avoid the five common mistakes that can derail a webinar.
  • Increase the effectiveness of your webinars by making them more interactive.
  • Get better results from your webinar efforts and remote teams.

This energetic and interactive program will help you create and deliver influential presentations that hit the mark.

Steve Hughes is the founder and President of Hit Your Stride, LLC and his mission is to help people look and sound smart when they talk. He is the author of Dazzle Me: Captivate and Win Over Any Audience and he has appeared on NPR, BBC Radio and BusinessWeek.

Prior to launching his own business, he spent 12 years in advertising and PR and was a managing partner at a 50-person ad agency.

11:00 am - 12:30 pm

Pre-Conference Luncheon

The Impact of Mid-Year Elections on Agriculture

Sponsored by NAFB

Jay Truitt

Midterm elections will prove to be very exciting this fall as several key seats are up for re-election nationwide. Get a high-level look from a Washington, D.C. insider at issues and implications of the midterm elections as the results could impact livestock and food industry policy.

1:00 pm - 2:15 pm

Welcome and Keynote

Dazzle Me: Captivate and Win Over Any Audience

Steve Hughes

Great speakers are made, not born. By understanding what audiences truly want and the ways adults process information, anyone can learn to confidently engage and motivate others.

This interactive program combines the time-tested wisdom of the Greek philosophers with the latest insights from today’s leading storytellers: Madison Avenue and Hollywood. You’ll also benefit from the latest psychological research on attention span and human decision-making.

When all of these factors are taken into account and applied correctly, your team can connect with audiences so that they will listen more, retain more and act on the speaker’s recommendations.

  • Establish credibility, appear dynamic and motivate listeners with persuasive physical delivery skills.
  • Make a powerful first impression and then build on it throughout your presentation.
  • Reduce the number of hours it takes to create and craft a compelling speech.
  • Improve your skills in real time through interactive videotape coaching.

Steve Hughes is the founder and President of Hit Your Stride, LLC and his mission is to help people look and sound smart when they talk. He is the author of Dazzle Me: Captivate and Win Over Any Audience and he has appeared on NPR, BBC Radio and BusinessWeek.

Prior to launching his own business, he spent 12 years in advertising and PR and was a managing partner at a 50-person ad agency.

Sponsored by John Deere

2:15 pm - 2:45 pm

Break

Sponsored by the National Cotton Council

2:45 pm - 3:45 pm

Breakout Sessions

Choose between one of 3 sessions

Email Marketing Still Works: Beefing Up the Basics - Jessica Best, emfluence
What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2014 and what the next new trends will likely be.

Your Next Crisis is a Click Away-What is Your Social Plan? - Panel Presentation
Get a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Using a real-life animal health PR case study, the agency lead, client lead and media contact involved will explain their roles in handling crisis communications in both internal and external PR as well as social media.

What Do You Know About Drones? How This Technology is Impacting Real-Time Communications Expecations - Chad Colby, Encore Group
Colby, host of AgTechTalk.com, shares the latest on Unmanned Aerial Systems (UAS) and Unmanned Aerial Vehicles (UAV) applications in ag. You’ll hear how ag communicators can share information about drones—as well as the crop-based information they collect—with growers and other industry professionals.

3:45 pm - 4:00 pm

Break

4:00 pm - 5:00 pm

Breakout Sessions

Choose between one of 3 sessions

Your Next Crisis is a Click Away-What is Your Social Plan? - Panel Presentation
Get a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Using a real-life animal health PR case study, the agency lead, client lead and media contact involved will explain their roles in handling crisis communications in both internal and external PR as well as social media.

Creating Lasting, Productive Partnerships Between Agency & Marketers - Mark Sneider, RSW/US and RSW/AgencySearch
Mark will tap into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He’ll share survey data gathered by his firm to explain what marketers (and agencies) can do to best insure that relationships succeed.

Utilizing Big Data to Deliver a Rock Solid Plan - Panel Presentation Moderated by Todd Kohout, Infinity Direct
Panelists: Greg Reisz, President/Owner, E 4 Sons Company
Courtney Yuskis, Digital Engagement Director, Meredith Agrimedia
Dawn Pelon, New Holland
Does it really matter how big your data is? Whatever you have is a good start. Big, little, enhanced or purchased data can help you make better decisions and understand your current or prospective customers. This breakout will reveal how to use data to drive revenue and increase consumer interaction. Most data an organization has tends to be transactional in nature, by itself telling only part of a story. Synthesizing that information, putting business objectives to it and supplementing where and when needed makes data actionable. When you leave, you will have a “start here” square for your rock solid plan.

5:30 pm - 7:00 pm

Networking Reception in the Crimson Lounge of The Hotel Chicago

Join your colleagues for a networking reception and unwind after the first exhilarating day of Fall Conference.
Sponsored by Brighton Agency

8:00 am - 8:30 am

Continental Breakfast

Sponsored by Rhea + Kaiser

8:30 am - 10:00 am

General Session

It's Showtime...Life Isn't a Dress Rehearsal

Jon Petz
STOP meeting expectations! It’s time to create impact in your life, at work and in the lives of others. These moments (SHOWTIME moments) can present themselves at any time and when you’re least expecting it.

Jon’s entertaining and thought-provoking keynote speech will help you identify how to make the most of every meeting, phone call and daily activity.

You will be empowered to take action NOW—to deliver an experience instead of merely meeting an expectation. You’ll be empowered to be the best you.

Rekindle the passion in who you are and what you do! Jon will show you how.

Jon Petz is an engagement expert whose clients include the US Air Force, IBM, T-Mobile, AT&T, Marriott, Cardinal Health, Accenture, Nationwide Insurance, Wal-Mart, ABC, Deloitte, Aflac and JP Morgan Chase, Honda, FOX and Goodyear. He is the author of several books, including Boring Meetings Suck: Get More Out of Your Meetings, or Get Out of More Meetings and The Best of the Best.

Sponsored by Bayer CropScience

Professional Development Awards of Excellence Presentation
Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.
PDA Awards Sponsored by Penton Farm Progress

10:00 am - 10:30 am

Break

Sponsored by the Agriculture Council of America

10:30 am - 11:30 am

Breakout Sessions

Choose one of three sessions:

Understand the Role Content Should Play in Your Marketing Plan— A Campaign Case Study

Jamie Rule, Chief Knowledge Officer, and Matt Anselm, Content Strategist, HLK

Content marketing drives impressions, engagement and ultimately brings your customer to you. Learn how HLK worked with Cobb to develop an effective brand content marketing strategy that targets not only customers, but also internal employees. This content is curated, developed, distributed, promoted and tracked. Development happens in many formats and distributed across hundreds of platforms. Get an inside view of the process and results.

Millennials In Agriculture: A Deep Dive into Insights and Opportunities for Marketers

Kjersti Hanneman, Insight Director, Colle+McVoy

For the last decade, in every sector and industry, marketers have expressed great hope about what the Millennial generation means for their businesses. While this is a popular segment for research, there is little insight on millennials as participants in production agriculture. In this session, you’ll hear findings from primary research with millennials in agriculture exploring “tensions”—seemingly opposing, yet simultaneously experienced forces—that represent key opportunities for marketers.

Email Marketing Still Works: Beefing Up the Basics


Jessica Best, emfluence

What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2014 and what the next new trends will likely be.

11:45 am - 1:00 pm

Closing Luncheon Session

Through the Lens of a Leader

Bob Langert, Vice President of CSR & Sustainability, McDonald’s

Sponsored by Penton Farm Progress

McDonald’s has Five Sustainability Pillars: Food, Sourcing, Community, People and Planet. End your Fall Conference listening to Bob present the McDonald’s mission, vision and strategy on being a part of the ongoing food debate and learn how the brand continues to evolve, message, target and works with a variety of external stakeholders to achieve their goals.

NAMA Sustaining Partners

NAMA Fall Conference is Presented by

In addition to our Sustaining Partners, the following are proud sponsors of the Fall Conference.
If you would like to become a sponsor, please contact Jenny Pickett at jennyp@nama.org or call 913-491-6500.

Ag Speakers Network, Keynote Speaker
Agriculture Council of America, Wednesday Break
Beck's Hybrids, Program Booklet
Blasdel Cleaver Schwalbe, Registration List
Boelte-Hall, General Support
Center for Food & Ag Business, Purdue University, Program Booklet
Colle+McVoy, Lanyards
Fastline Publications, Registration Brochure
Hoard's Dairyman, Program Booklet
Kuhn North America, Inc., Program Booklet
National Association of Farm Broadcasting, Pre-Conference Lunch
National Cotton Council of America, Tuesday Break
Swanson Russell, Late Night Happy Hour
This Week in Agribusiness, Video Newsletter

Hotel Information

The Hotel Chicago

333 N. Dearborn
Chicago, IL 60654
Phone: 312-245-0333
Fax: 312-923-2458

PLEASE NOTE: The Hotel Chicago is completely SOLD OUT on the night of September 16. If you would like to be placed on a waiting list for a room at the Hotel Chicago, please call the NAMA office at 913-491-6500.

If you are looking to attend the Fall Conference and cannot make a reservation at the Hotel Chicago, please try the following hotels that are nearby:

The Westin Chicago
http://www.westinchicago.com/
(312) 744-1900

Fairfield Inn and Suites (King rooms are almost sold out (312) 836-1700
http://www.marriott.com/
(312) 836-1700

Palomar Chicago
https://gc.synxis.com

(312) 755-9703

Registration Information

Registration Rates

NAMA Members $ 385.00

NAMA Members Only Rate after Aug. 25

Non-Members $ 435.00

Registration for non-members after Aug. 25

Student/Advisor $ 100.00

Student/Advisor Rate

Chicago Ag Tour $ 75.00

Registration rate for the Optional Chicago Ag Tour

Registration Information

Click to Register Now

Cancellation Policy:

Cancellations on or before August 25 are entitled to a full refund. Cancellations from August 26- September 5 will receive a 50% refund. No refunds for cancellations after September 5. All refunds will be subject to a $25 processing fee. Note: No "Bill Me's" will be allowed after September 5.

Fall Conference Committee

Chair ~ Jenna Oesch, Monsanto
Vice Chair ~ Alison Berry, HLK

Committee Members:

  • Brad Delano, Infinity Direct
  • Erica Guthrie, McCormick Company
  • Steve Morrissey, The AVALA Marketing Group
  • Erin Nash, Woodruff Sweitzer
  • Mandy Remus, Blasdel Cleaver Schwalbe
  • Rich Tiller, Ag Speakers Network
  • Rachel Zwirlein, Colle+McVoy

Executive Committee Liaisons:

  • Amber Harrison, United Suppliers, Inc.
  • Sheri Seger, DTN/The Progressive Farmer

2014 Executive Committee

  • National President ~ Kenna Rathai, Kenna B. Rathai Communications
  • President Elect ~ Marvin Kokes, Natl. Cattlemen's Beef Assn.
  • Secretary/Treasurer ~ Matt Coniglio, Penton Farm Progress

Vice Presidents:

  • Amy Bradford, GROWMARK, Inc.
  • Amy Bugg, Swanson Russell
  • Amber Harrison, United Suppliers, Inc.
  • Scott McClure, Brighton Agency
  • Sheri Seger, DTN/The Progressive Farmer
  • Chuck Zimmerman, ZimmComm New Media