Who should attend?
Agency account executives
Media professionals
Art directors
Copywriters
Marketing professionals
Sales professionals
Previous Boot Camp attendees

MoKan Ag Tour (optional)

Experience a wide range of working agricultural operations first hand. This tour will depart from the Hyatt at 8:00 and return to the hotel by 4:00 p.m. and includes lunch and refreshments. And, it’s priced separately, so you can add it to your Boot Camp registration or, just attend the tour. This production ag tour will focus on animal health and crop production. Scheduled stops include a cow/calf producer, veterinarian, fertilizer dealer and row crop farmer.

Boot Camp Registration

Welcome Reception

Opening General Session - Dinner

Speed Networking
Moderated by: Chuck Zimmerman, ZimmComm New Media

Learn the important points of networking and then put some of these tactics to use in a speed networking session. A great way to get to know your fellow campers.

Continental Breakfast

General Session

Curt Blades

Paul Elgorriaga

Producer Panel
Moderated by: Curt Blades, Successful Farming

Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. This panel will be moderated by Curt Blades, Sales Development Manager, Successful Farming and Agriculture Online.

Break

Breakout sessions (choose one)

Rachel Bina

Serving Niche Markets - Focus on California
Rachel Fehringer-Bina

Consider these variables in your West Coast Marketing Strategy: Geography, Crop Type, Size of Production, Ownership Role, Production Goals as well as Producer Age and Ethnic Community. Review the demographics of the West Coast agricultural market, trends in farmland ownership, tips for creating value propositions and messaging, and the importance of CRM to gain results in this diverse marketplace.

Raised on a grain and cattle farm in Eastern Colorado, Rachel Bina has a degree from Colorado State University in Agricultural Economics and served as National FFA Vice President in 1997.

New Media
Marie Jacobsen, Martin Williams

Learn from Marie Jacobsen on how to leverage your client’s brands using new media. Topics will include consumer generated media, social networking, mobile marketing and much more.

Luncheon w/ speaker

Allan Johnson

Food & Fuel
Allan Johnson, Senior Advisor to Under Secretary, Rural Development-USDA

High fuel prices, reduced food supplies and rising food costs have got many Americans frustrated with the status quo. Unfortunately, biofuels have been unfairly blamed for the current economic conditions. This session will explain how USDA, American agriculture and renewable energy policy are moving forward to meet the world's growing energy and food demands.

Breakout sessions (choose one)

Carol Anderson

Beth Burgy

Paul Elgorriaga

Little Red Writing Hood and the Big, Scary Communications Plan
Carol Anderson, Anderson/Fallon
Beth Burgy, Broadhead & Company

The client has asked you to write a communications plan. Don't despair! Developing a communications plan with concrete objectives, strategies, and tactics is a lot like planning a trip in the land of fractured fairy tales. You have to know where you're going, how you're going to there, and what to expect when you arrive. This session conducted by Carol Anderson, Anderson/Fallon and Beth Burgy, Broadhead + Company, will provide some useful hints and hands-on activities to give you the upper hand in the plan development process.

A Year in the Life of a Producer
Paul Elgorriaga

Step into a producer’s boots without having to head to the farm. This session will cover the events a producer endures throughout the year.

Paul Elgorriaga was born and raised in the fertile central valley of California. Through the years his family has diversified from a simple sheep operation to one that includes a cow-calf operation and a custom harvesting business. He helps with the sheep and owns a few cows but his main contribution is to the harvesting. Since graduating from California Sate University, Fresno Paul has devoted his efforts to the entire operation with his main focus on the repair facility that services both the livestock and harvesting businesses.

Break

General Session

Adrian Blake

Text Book Marketing and Real World Examples
Adrian Blake, DTN/The Progressive Farmer

It truly is a small world and getting smaller. Hear about the challenges of global marketing and learn factors to consider as you “think global.”

Adrian D. Blake is Vice President of the DTN Media Group and Publisher of Progressive Farmer, the largest agriculture-focused magazine in the United States. He has responsibility for all DTN’s advertising businesses. He joined DTN in January 2003 and has held a number of positions focusing on content, strategy, and product management.

Reception at The Cashew

The Cashew features large open windows provide a panoramic view of the downtown skyline and front-row views of Grand Street traffic. There will be a shuttle to transport attendees to and from the venue.

General Session

Creative in Agriculture
Jacob Edenfield, Osborn & Barr Communications

Never draw on the layout. Don't promise the impossible. And never, ever draw on the layout. Just a couple of the things you might hear from Jacob Edenfield from Osborn & Barr as he discusses how to work effectively with your creative team, what makes good direction and how to think creatively - even if you're not.

Closing Session

Cliff Becker

Client/Agency Panel
Moderated by: Cliff Becker, Food 360
Jim Gresham, BlackFin Marketing
Paul Redhage, FMC Corporation
Leah Brakke, AdFarm
Stephanie Gable, Fort Dodge Animal Health

Hear both sides of the story. With representatives from both the client and agency side, you’ll get insight into these valuable relationships. Moderated by Cliff Becker, Food 360.

Jim Gresham

Paul Redhage

Leah Brakke

Stephanie Gable

Vice Chair:
Michael Berry, Osborn & Barr Communications

Committee Members:
Melanie Acklin, Specialty Fertilizer Products
Matt Herman, DTN/The Progressive Farmer
Jim Gresham, BlackFin Marketing
Sharon Larson, Martin Williams
Laura Pires, World Ag Pages, LLC

Executive Committee Liaison:
Paul Redhage, FMC Corporation