The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

2020 Agri-Marketing Conference

2020 PRE-CONFERENCE SESSION

Wednesday, April 15
12:00 to 3:00 p.m.
Equipping Your Small Marketing Department to Survive and Thrive


Emcee/Host: Curt Blades, Senior Vice President, Ag Services, Association of Equipment Manufacturers


These sessions are targeted to ag retailers, equipment dealers, small manufacturers and other small or in-house marketing departments. This programming is part of the main conference fee, so no extra fee or registration is required.


Media Strategies for (Almost) Every Budget

Pat Reese, Rooster Strategic Solutions

This session will provide tools for media and buying strategies, no matter the size of your budget or market. Key takeaways include:

• How to determine priorities as you begin to put your media plan together
• How to know if you're getting the best deal and how much you should pay
• How to measure the success of your efforts
• Understanding digital – get the basics for success


Marketing Panel Discussion

Moderator: Sara Steever, Paulsen 
Panelists: Jesse Cler, CHS; Dave Patterson, Krone; and Jennifer Todd, Empire-Cat

Hear tips and strategies from a panel of experts that understand the unique challenges of small marketing teams or individuals that work without formal marketing training.

You'll learn about:

• Components of an effective marketing plan
• Best use of co-op funds
• Localizing a national brand

• PR – how to earn media coverage
• Overlooked marketing opportunities


Best Practices Roundtable

Participate in discussion groups at tables divided by challenge/topics. Attendees will be able to focus on areas of interest and share ideas related to:

• Social media
• Media strategies and digital marketing
• Direct marketing and lead generation
• Budget breakdown – what works

 

 

 

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