The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

Power Up


Thursday, April 12
9:00 to 10:30 a.m.

Lessons in Leadership

Carey Lohrenz

Carey Lohrenz knows what it takes to win in one of the highest pressure, extreme environments imaginable: the cockpit at Mach 2. 

As the first female F-14 Tomcat Fighter Pilot to serve in the U.S. Navy, Carey is used to working in fast-moving, dynamic environments, where inconsistent execution can generate catastrophic results. The same challenges are found in business. Markets change, customer needs evolve, and marketers need to adapt quickly. 

Carey will share the fundamentals that helped her succeed in the cockpit at Mach 2, and will help your team triumph in the high-risk, time-crunched business world. 

An industry pioneer and team performance accelerant, Carey is uniquely qualified in the fundamentals of Leadership, Teamwork, Winning Under Pressure, Reducing Errors and Overcoming Obstacles. Her timely message about developing a culture of learning will help you implement best practices of high performing organizations. 

Carey has presented on leadership and strategy to Cisco, Dell, TEVA, Deloitte, Underwriters Laboratories, Verizon, AT&T, Kimberly Clark, State Farm Insurance and Sea Ray Boats, to name a few. 

She graduated from the University of Wisconsin. During her time there she was part of the varsity women’s rowing team, training at the pre-Olympic level. After earning her degree, Carey attended the Navy’s Aviation Officer Candidate School before beginning flight training and her naval career. She is currently working to obtain her Master’s in Business Administration, with an emphasis in Strategic Leadership. 


Thursday, April 12
11:00 a.m. to 12:30 p.m.

Becoming a Category of One—How Extraordinary Companies Create and Sustain Success

Joe Calloway

Dive into the mindset of market leaders with Joe Calloway. In this interactive session, Joe will share the attitudes and ideas top performers bring to the business world every day, including:   

Game-changing ideas that drive results

How to identify and tear down barriers

How to wrap quality and consistency with customer experience to lock in loyalty

Decisive action on ideas to improve results and drive growth

An approach that emphasizes what the customer values most 

Joe has been a business author, consultant and speaker for 30 years. He has worked with many large corporations, including Coca-Cola, IBM, Cadillac and American Express, as well as small to mid-size business groups. He has presented at business conferences in countries across the world, including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean. 

Joe is the author of “Be the Best at What matters Most” and five other groundbreaking business books including “Becoming A Category of One: How Extraordinary Companies Transcend Commodity” and “Defy Comparison,” which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. 

Joe is the Executive In Residence at Belmont University’s Center for Entrepreneurship. He is also the Director of Business Development and Strategy for Gilson Boards, a snowboard design and manufacturing company. 

He lives in Nashville with his wife, Annette, and their daughters, Jessica and Cate.  


Friday, April 13
8:30 to 9:30 a.m.

How Can a Voice Strategy Further Your Digital Experience

Michael Francisco, Amazon

Voice will be the number one choice for over 200 billion searches per month by 2020. This fact is especially amazing when you consider that voice search was negligible at best in 2014. 

Michael Francisco, one of Amazon’s leading experts in the artificial intelligence behind Alexa, can help bring your big idea to life. Michael will show how voice enables natural and intuitive interactions to reach your customers where they already are. Learn to build engaging, voice-first experiences, and help redefine how your customers interact with your brand and technology.

Alexa is Amazon’s engine behind tens of millions of devices like the Amazon Echo, Echo Dot and Echo Show. It allows customers to create their own personalized experience with tens of thousands of skills, which connect consumers to companies and brands they use every day, like Starbucks, Uber and Capital One. 

Michael Francisco, a five-year Amazon veteran, leads the Global Alexa Partner team. Prior to his time at Amazon he spent eight years at Microsoft after a number of years in various early stage startups.  


Friday, April 13
10:30 a.m. to Noon

Inside the White House and Hollywood: Getting to the Top with Character

Steve Ford

Steve Ford is going to help you reframe how you think about character, integrity and overcoming adversity. 

Steve has lived a unique life. From growing up as a teenager in the White House to building a successful 20-year career as an actor in Hollywood, his diverse experiences have given him distinct insight into what it takes to find personal success. 

His unique perspective on life as former First Son encompasses a broad range of subjects, including being 18 years old and having 10 Secret Service agents, his father’s pardon of President Nixon, and the two assassination attempts on his father’s life. He will also share inspirational stories about how his family dealt with his mother’s bouts with alcoholism, and how he conquered his own alcoholism. 

An accomplished actor, Steve has appeared in over 25 major motion pictures such as the hits “Transformers,” “Blackhawk Down,” “Contact,” “Armageddon” and “When Harry Met Sally.” 

Steve served three years on the Board of Directors of the National Cowboy Hall of Fame in Oklahoma City. He has served as Chairman of the President Gerald R. Ford Foundation and currently serves as a trustee on that board. 

Before becoming an actor in 1980, Steve worked on the professional rodeo circuit as a team roper. He still ropes today in his spare time on his own ranch in California.