The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

2019 AMC

2019 KEYNOTE SESSIONS

OPENING GENERAL SESSION
Thursday, April 11
9:00 to 10:30 a.m.

The Psychology of Illusion and The Power of Perspective

Vinh Giang

Award-winning entrepreneur and magician Vinh Giang will take your career to new heights by showing you how to cultivate the right influences that make the difference between success and mediocrity. With humor, heart and captivating showmanship, he will demonstrate the power of perspective and how people are fooled by illusions. You’ll learn creative ways to collaborate, craft new solutions rather than remain in problems, and uncover the secret to reimagining and overcoming the impossible. Giang will teach you his tricks for suspending old belief systems, unlocking mindsets, innovating and taking deliberate and definitive action. And yes, it might require a little magic!

Coming from the humble beginnings of a Vietnamese refugee family, Giang has now worked with companies from around the world. While in his 20s, Giang and two friends left careers in accounting and pharmacy to pursue their dream of building a successful business. Their online platform, Encyclopedia of Magic, teaches magic to almost 50,000 students worldwide and they’ve been awarded Young Entrepreneur of the Year. Mentored by internationally recognized experts in innovation and success psychology, Giang believes victories in business are based on people, and he shares the magic of how to connect, motivate and inspire your people so your business can succeed. 

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SECOND GENERAL SESSION
Thursday, April 11
11:00 a.m. to 12:30 p.m.

HACKONOMY

Bonin Bough

Go on a journey to discover how to hack your business, your way of doing things and ultimately yourself with Bonin Bough, one of the foremost-awarded marketing executives in his field. Most think the word "hacker" sounds negative, but not all hackers are bad. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process or the way you’ve always done it. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bough has spearheaded some of the largest global marketing campaigns across digital, mobile, television, print and experiential, including the premier of the first-ever 3D printed food product – the customizable, real-time 3D-printed Oreo at SXSW. Bough uses these experiences to explain how the new hacking economy – or “hackonomy” – is spreading quickly across industries and even changing less obvious parts of human life while exploring the huge impact of all of this on your marketing.

As Chief Media & eCommerce Officer at Mondel─ôz International (formerly Kraft Foods), Bough created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films and major TV networks, and he was an early leader in partnering with companies such as Instagram, Foursquare and Buzzfeed. Bough has also led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive. He is the author of Txt Me (646) 759-1837 which dives in to the effects of mobile devices and digital communication on individuals, companies and society. Bough will provoke and inspire you to take your marketing to exciting new places.

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CLOSING GENERAL SESSION
Friday, April 12
10:30 a.m. to Noon

Growing Up Wild

Forrest Galante

The road to success is not always easy or straight. Forrest Galante knows that first hand. Born in the U.S., but raised in Zimbabwe, Africa, Galante faced daily obstacles in a place where survival and adventure are simply part of life. But those challenges were nothing compared to the hardship his family would encounter as the country spiraled into political turmoil and violence. Eventually forced to leave, they returned to California with next to nothing and Galante had to navigate what seemed like a different world. Instead of settling into a normal life and leaving his history behind, he used lessons learned about persistence to drive his desire to achieve the impossible. His passion for nature and the unknown led him to the most remote regions across 46 countries. He’s dodged the biggest storm in Australia's history, caught giant crocodiles, dove with great white sharks and he holds four world records for spearfishing. He will motivate you to learn from what life brings your way and move with tenacity toward accomplishments you can be proud of for a lifetime. Let Galante inspire you to embrace everyday lessons as fuel to reach your ultimate destination.

Galante spent his childhood on a farm outside of Harare, Zimbabwe, where his mother was one of Africa's first female professional game guides and pilots. At 14, Galante became the youngest person in history to lead an international safari down the Zambezi River. When upheaval in Zimbabwe became dangerous, his family moved back to the U.S. with only clothing and a few hundred dollars. They eventually settled into life in Cayucos, California, but Galante was drawn to discovering lost areas of coastline and remote regions. His obsession only grew and he’s spent years accruing knowledge and exploring the globe. Galante scored the highest Primitive Survival Rating on Discovery Channel’s hit show “Naked and Afraid” and he will motivate you to bravely take your marketing where it’s never gone before.