The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness


Leading The Way

Purpose and Values

Leading the Way Guide Contents

The National Agri-Marketing Association (NAMA) serves the food and fiber industry, focusing on our members' professional development by providing access to solutions and opportunities in agribusiness.

By participating in NAMA, members gain knowledge, skills and contacts that help individuals and organizations meet business challenges and capitalize on opportunities.

Knowledge - NAMA provides learning opportunities through the exploration and exchange of ideas and information.
Skills - NAMA offers skill development opportunities through involvement in specialized programs and leadership positions.
Contacts - NAMA facilitates opportunities to make business contacts, including the development of relationships, networks and sources.

Planning for the Future

As a member-driven organization, NAMA relies on input and direction from chapter, regional, and national leaders to guide future program development.

Chapters -- Chapter leaders have the most direct contact with members and provide valuable input on the needs, interests, and challenges faced by members. Chapter presidents serve on the National Board of Directors where they can funnel member input.

Committees -- National committees have the primary responsibility for planning and execution of NAMA programs. Feedback from committee leaders is gathered by the Executive Committee and evaluated for future program direction.  National committee chairs and vice chairs serve on the National Board of Directors.

Executive Committee -- The Executive Committee has the key responsibility of evaluating current programs, assessing member interest and needs, and recommending future direction for the organization. Input from chapter, board and committee leaders is vital for the work of the committee.

Board of Directors -- The National Board of Directors has the ultimate responsibility for approval of all allocation of resources, short and long-term strategic planning, and direction of the organization. The Board relies heavily on the Executive Committee for input and recommendations.

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