The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

NAMA Webinar Series 2018

NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members. In order to continue improving our professional education opportunities, NAMA is offering a new webinar each month. The cost for each webinar is $40 for NAMA members and $50 for non-members. 

Please see below for the 2018 Webinar Calendar. Check this page often for updates.

June

June 21
Coping with Comments: Handling Negative Social Media Conversations
Clara Jacob and Katie Hayward, Paulsen
Time: 12:00 p.m. (Central Time)
Click here to register.

Social media allows organizations to have conversations with consumers. But sometimes these conversations go south in a hurry. How should your organization respond? Participants will have the opportunity to consider various ways of handling social media conversations and negative comments.

July

July 19
Marketing Automation Blueprints for Success
Suzanne Carawan, National Association of Insurance & Financial Advisors, and Jenny Lassi, Infinity Direct
Time: 1:30 p.m. (Central Time)
Click here to register.

It’s not about the next new shiny toy in marketing. It’s about proven marketing strategies executed by marketing automation software. We’ll do a deep dive into the blueprints for success for lead generation, awareness, consideration, decision, retention, loyalty, event and win-back marketing campaigns well executed by marketing automation software. 

September

September 26
The Farmer's Current Mindset
Jan Johnson, Millennium Research and Jeff Whetstine, March Consulting
Time: 2:00 p.m. (Central Time)
Click here to register.

The Farmer Speaks study is designed to monitor the changing attitudes of farmers and important trends across a wide variety of product categories. For example, the study has shown dramatic shifts in the willingness of farmers to invest in certain capital equipment and a desire to substitute less expensive brands in certain crop input categories.

November

November 8
Understanding Sustainability - New Realities for Production Agriculture
Marty Wolske, New Leader
Time: 2:00 p.m. (Central Time)
Click here to register.

Today’s food consumers are more interested in the source of their food. They read about food, discuss food with their peers and consider every ingredient before they make a purchase. They want to be assured that the food they are buying and feeding to their children is safe, nutritious, fresh and sustainably sourced. 


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