The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

NAMA Webinar Series 2018-2019

NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members. In order to continue improving our professional education opportunities, NAMA is offering a new webinar each month. The cost for each webinar is $40 for NAMA members and $50 for non-members. 

Please see below for the 2018-2019 Webinar Calendar. Check this page often for updates.

April 

GDPR and the Trend to Privacy 

In this webinar, Sara Steever, with Paulsen, will cover the impact of GDPR for agri-marketers. Even though it is not the law in the U.S., GDPR is already changing consumers expectations for the security and privacy of their data. As a member of the global community, agriculture and agribusinesses are already feeling the squeeze of compliance. Learn steps you can take now to ensure your digital properties are compliant and learn more about how GDPR will impact your organization in the future.

April 24, 2019, 2 pm CT
Click here to register.

May 

A New Meaning for "AI" in Agriculture 

Agriculture and technology have always gone hand in hand.  The next era of technology and agriculture is moving into places like Artificial Intelligence (AI) and it’s going to touch all industry sectors – from production to processing, all the way to consumption. This case study takes a snapshot of the world of AI – from both the critic and supporter perspective – and how its applications continue to transform the agriculture industry. Join Mike Garrison, Joel Erb and moderator Tina Charpentier, Padilla, as they delve into this subject. Key points they’ll address:

·        AI is abstract and viewed by many as “evil.” But when utilized and managed correctly, AI provides insights that agriculture needs to produce more, and create trust between a farmer and a consumer.

·        Companies must understand the value of trust before investing heavily into AI to manage consumer data.

·        It’s not whether but when to apply AI, and how to apply it.

May 15, 2019, 2 pm CT
Click here to register.

June 

Building Effective Social Media Strategy for Ag Brands 

Social media holds a lot of potential for members of the agriculture community to connect with each other and for brands to connect with their target audiences. But social media has changed more rapidly in the past year than at any time in its brief history. 

Casey Mills, social media manager at the Nebraska-based ad agency Swanson Russell, will share updates on the industry’s social media landscape and where opportunities for engagement exist. He’ll also discuss where risk factors loom large and how to avoid potential problems. 

June 13, 2019, 2 pm CT
Click here to register.


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