NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members. In order to continue improving our professional education opportunities, NAMA is offering a new webinar each month. The cost for each webinar is $40 for NAMA members and $50 for non-members.
Please see below for the 2019-2020 Webinar Calendar. Check this page often for updates.
NAMA/Connectiv Webinar: The New Ag Census and What it Means to Agri-Marketers
Dr. Michael Gunderson, Professor and Director at the Purdue Center for Food and Agricultural Business, will present key findings from the recently released 2017 Ag Census and explain how they will impact agri-marketers. Dr. Gunderson will highlight key data and trends in both the crop and livestock sectors.
July 18, 2019, 2 pm CT
Click here to register. Use the code NAMA to register for free.
2019 Research Shows Growing Concerns for Farmers
The Farmer Speaks Study is designed to monitor the changing attitudes of farmers. It showed in 2019 important trends that would impact the market. The study has predicted further "belt tightening" among growers and adoption of technologies viewed by farmers as necessary for production. Farmers indicated they were seekeng any and all sources of financing for 2019 and steady demand for the latest traited seed varieties.
We will discuss the results of the survey, how the trends are tracking and developments like Midwestern flooding, delayed planting and the trade war that are impacting growers since the study was fielded.
Please join us as Jan Johnson, Millennium Research, and Jeff Whetstine, March Consulting, explain the importance of tracking trends and how the Farmer Speaks study can provide an early indication of shifting attitudes and behaviors over time.
August 22, 2019, 2 pm CT
Click here to register.
What Farmers Really Want
Marketers have numerous tactics at their disposal to try to connect with and elicit action from farmers. From digital to traditional and everything in-betwee, marketers strategically choose tactics and couple them with creative that will hopefully resonate with farmers. But do we really know what farmers want? Do they truly like seeing fields and sunsets, or does humor have more impact?
Please join us as Marki Landerud and Emily Shea of Stephan & Brady share research that uncovers the answers to these questions and more.
November 11, 2019, 2 pm CT