The National Agri-Marketing Association

The nation's largest association for professionals in marketing and agribusiness

NAMA Webinar Series 2018-2019

NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members. In order to continue improving our professional education opportunities, NAMA is offering a new webinar each month. The cost for each webinar is $40 for NAMA members and $50 for non-members. 

Please see below for the 2018-2019 Webinar Calendar. Check this page often for updates.

September

September 26
Why Media Strategy Should Lead Your Go-to-Market Efforts
Steve Knapp, Colle McVoy
Time: 2:00 p.m. (Central Time)
Click here to register.

As data and new technologies change culture and human behavior, they also create an explosion of complex choices for how brands go to market. And media strategy, whether paid, owned or earned, often drives these decisions and transforms business as usual. It’s more important than ever to know the evolving media landscape and the endless, creative ways for brands to break through and achieve success. We’ll explore how leading marketers like Nike, Yeti and 3M have all adapted a new, smarter media playbook to drive innovation and the key strategies you can apply to your marketing.

October

October 18
Creating Your Personal Brand
Wendy Feik Pinkerton, Zoetis
Time: 2:00 p.m. (Central Time)
Click here to register.

Considerations and steps to guide personal brand development. Personal brand development describes the process and practice by which individuals and entrepreneurs differentiate themselves by identifying and articulating their unique value proposition. Whether professional or personal, personal brand is leveraged across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

November

November 8
Understanding Sustainability - New Realities for Production Agriculture
Marty Wolske, New Leader
Time: 2:00 p.m. (Central Time)
Click here to register.

Today’s food consumers are more interested in the source of their food. They read about food, discuss food with their peers and consider every ingredient before they make a purchase. They want to be assured that the food they are buying and feeding to their children is safe, nutritious, fresh and sustainably sourced. 

December

December 5
Can Agriculture Win the Battle of Misinformation?
Presentation by U. S. Farmers & Ranchers Alliance

Time: 2:00 p.m. (Central Time)
Click here to register.

Modern consumers are increasingly interested in how their food is grown and raised, and they are seeking out information about farming online. But agriculture has a quiet voice on social media compared to opposing voices. Only four to five thousand agriculturalists on social media post at least three times per month about food and agriculture issues. Without an active agricultural community on social media, consumers are learning about farming from influencers, celebrities and activists who are unsupportive or potentially uninformed about modern agricultural practices. As a result, research by the U.S. Farmers & Ranchers Alliance shows that in 2017, only 34% of consumers strongly trust farmers and ranchers in the United States. 

January

January 23
Farmers of Tomorrow: Generation Z's Future in Agriculture
Dustin Johansen, Osborn Barr
Time: 2:00 p.m. (Central Time)
Click here to register.

Osborn Barr set out to better understand how the next generation views farming/ranching and capture a glimpse into where the future of agriculture is headed. You'll walk through this initial qualitative research that begins to analyze the gap in attitudes, perceptions and intentions between “Gen Z” (Generation Z 18-to 22-years-olds with an immediate family member farming operation) and “BoomXY” (Baby Boomer, Generation X and millennial farmers age 28 to 74). As the next generation of farmers/ranchers prepares to take over, there are many challenges and opportunities on the horizon for the agriculture industry.


Latest News